Public First carried out polling on behalf of Google to better understand how small businesses are adapting to the new normal.
Some key findings include:
- 60% of the UK’s small and medium-sized enterprises (SME) owners believe they are operating in a post-pandemic “new normal
- Over a third (35%) of SMEs say they have changed their business radically, and 63% say that digital skills and tools are now more important than they were pre-pandemic.
- Almost three quarters (72%) of businesses say they would be interested in government or third party funded digital skills training, and in incentives for providing training (68%).
